Integrity Continues to Provide Resources and Support. Click to read more.

Integrity Marketing Group Continues Pace with Acquisition of Pinnacle Benefits Group

September 11, 2019

DALLAS — September 11, 2019 — Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products to the Senior Market, today announced it has acquired The Pinnacle Benefits Group (“Pinnacle”), an insurance marketing organization headquartered in Winston-Salem, North Carolina. As part of the deal, Pinnacle co-founders Raymond C. Richard and R. Lindsay Leonard become owners in Integrity. This is the first acquisition for Integrity since the company received a strategic growth investment from Harvest Partners in August. Financial terms of the private transaction were not disclosed.

Over the last 25 years, Richard and Leonard have built Pinnacle into one of the best known and highly respected independent insurance marketing organization in the country. Pinnacle provides a wide range of products, including Medicare Advantage, Medicare Supplement, Final Expense, Life Insurance, Short Term Medical and Long-Term Care to agents in all 50 states.

“Integrity’s partnership culture is built on relationships,” said Bryan W. Adams, Co-Founder & CEO of Integrity. “Raymond and Lindsay are perfect examples of industry peers we have known and respected for decades and it’s humbling to have them officially become a part of the Integrity family.”

“The rationale for joining Integrity was quite simple. This is an opportunity to collaborate more with professionals I greatly admire,” said Raymond C. Richard, co-founder and CEO. “The way this industry is evolving, you have to take note of the path Integrity is forging and it was a clear choice for us to join the Integrity team.”

“We’ve built a great business, but now we can be a part of something bigger than ourselves,” added R. Lindsay Leonard, co-founder and CFO. “As Partners of Integrity, we now have additional resources to help even more Americans with their life and health insurance needs.”

“We’ve only just begun to realize our full potential at Integrity. Today’s announcement is another example that relationships matter, and partnership is more important than it’s ever been in our industry,” said Tom Schueth, Co-founder and Managing Partner of Integrity.

Integrity Marketing Companies Map


About Integrity Marketing Group

Integrity Marketing Group, headquartered in Dallas, Texas, is the leading independent distributor of life and health insurance products, focused on serving Americans. Integrity develops exclusive products with insurance carrier partners and markets these products through its distribution network that includes other large insurance agencies throughout the country. Integrity’s nearly 1,000 employees work with over 250,000 independent agents who service over five million clients annually. In 2020, Integrity expects to help insurance carriers place $2.5 billion in new premiums.

Media Contact:
Jamie Stum

Partnership Inquiries:
Eric Pederson, Vice President of Business Development
Integrity Marketing Group, LLC

For news and business updates, please subscribe to our newsletter.

Back To News